Privacy policy


The publishing and hosting of the website (hereinafter referred to as the "Website"), and the processing of its data, are managed by the company RICHBOND, a public limited company under Moroccan Law, with its registered office located at 265, bd Moulay Ismail Casablanca 04-20290, holder of tax identification n° 01640312 and registered in the Commercial Register of Casablanca under n° 32097, duly represented for the purposes herein by its legal representative (hereinafter referred to as "RICHBOND SA"). The purpose of this privacy policy is to inform users of the website about:

  • The collection and processing of their personal data. Personal data refers to any information, of any nature whatsoever, enabling the identification of a user. This may include: names, age, postal or email address, location, or IP address (non-exhaustive list);
  • The website's cookie policy;
  • The rights they have regarding this data;
  • The person responsible for processing the collected and processed personal data;
  • The receivers of this personal data.

This policy complements the General Terms and Conditions of Sale, which users can access at the following address:

Article 1- Collected data

During the navigation on the website, certain user data is automatically collected:

  • The user's IP address. This address, allowing access to the Internet, is assigned to the user's computer by their Internet service provider. This information, which changes with each different user session, is not personally identifiable.
  • The internet site address from which the user is directly linked to the website
  • The date and time of the user's visit to the website , as well as the pages viewed.
  • The user's computer operating system, as well as their browsing software.
  • "Cookies" that allow to determine how visitors access web pages, when, and in what quantity. This technology does not collect any personal data. This information is obtained in an aggregate form. This technology and information aim to assist in improving websites. You have the right to choose whether to accept or refuse cookies. Most web browsers automatically accept cookies, but you can usually modify your browser settings to reject cookies if desired.

Richbond reserves the right to complete, modify, or delete, at any time and without prior notice, the information contained in this privacy policy. This privacy policy does not establish any contractual or other relationship between Richbond and the visitors of the website or their respective rights holders.

Users of the Website, as well as customers and buyers, voluntarily and expressly consent to the collection and processing of their personal data under the conditions stipulated in this privacy policy.

The collected personal data is retained for a period of one year from your last use of a loyalty card. Upon expiration of this duration, the data enabling your identification will be anonymized.

Moreover, if you have previously agreed, you may receive emails from Richbond from which you can unsubscribe by clicking on the unsubscribe link provided at the bottom of each email received.

Article 2- Use of data

RICHBOND SA is the company responsible for processing your personal data.

We collect your personal data for the purpose of managing customer accounts, commercial transactions, and customer relations.

We limit the use of your personal data as follows:

  • For managing customer relations: within our internal services for after-sales service, handling complaints, managing disputes and litigation, and conducting satisfaction surveys.
  • For commercial prospecting: to our digital service provider in compliance with the provisions of Article 10 of Law No. 09-08 and other applicable legal and regulatory provisions.
  • For technical management of the Website: to our technical service provider.
  • International data transfer: By using our services, you consent to the transfer of your personal data to our cloud service provider, "DigitalOcean," a company based in the United States, for storage on a server hosted in Frankfurt, Germany.

Article 3- Data security

Richbond is committed to respecting the confidential nature of the personal information provided by visitors to the website

We commit to ensuring that this data is not disclosed to third parties without your explicit consent.

Article 4- Your rights

The information collected on the website is subject to processing aimed at ensuring its proper functioning and improving the quality of services offered by RICHBOND SA. This processing has been duly declared under processing number …………. to the CNDP on …………

In accordance with the Law No. 09-08 on the protection of individuals with regard to the processing of personal data, you have the right at any time to access, modify, and object to all your personal data

The exercise of these rights is directly carried out by the concerned User by submitting a request to RICHBOND SA through:

  • The "Contact Us" section of the Website;
  • Email to the following email address, specifying the subject:
  • Written letter with acknowledgment of receipt, to be sent to: RICHBOND SA, Km 7, Angle Bd My Smail & ancienne route de rabat Ain sebaa Casablanca.

Article 5- Changes to the privacy policy

We may update this privacy policy from time to time. The date of the last update will be indicated at the top of the page. We encourage you to regularly review this policy to stay informed about any changes.

Article 6 - Intellectual property

This website belongs to Richbond and is hosted by the Richbond Group.

The documents and elements created for the website are the exclusive property of Richbond.

The presentation and each of the elements, including trademarks, logos, and domain names appearing on the website  , are protected by applicable laws on intellectual property and belong to Richbond, subject to an authorization of use.

The trade names, trademarks, product names, as well as slogans containing the word Richbond, drawings, photographs, images, models, texts, animated sequences, whether with sound or not, and other documentation represented on this website are, unless otherwise specified, trademarks registered by Richbond or are subject to industrial and/or intellectual property rights.

Any unauthorized use constitutes an infringement. Richbond reserves the right to sue any act of infringement of its intellectual property rights in accordance with the provisions of the law relating to the protection of copyright and related rights.

Article 7 - Liability

Liability regarding the content of the websit

Richbond provides the information available on the website for information and commercial purposes

Richbond will make every effort to ensure that this information is reliable, up-to-date, comprehensive, relevant, lawful, and validated but does not provide any guarantee in this regard.

Access to the website and the use of its content are at the user's risk.

Consequently, neither Richbond nor any other party involved in the creation and operation of this server can be held responsible for any damage caused by accessing, using, or being unable to access or use this server or by any error or omission in its content.

Limitation of liability

Richbond endeavors to ensure, to the best of its abilities, the accuracy and updating of the information provided on the website, reserving the right to correct the content at any time and without prior notice. However, Richbond cannot guarantee the accuracy, precision, updating, or completeness of the information made available on the website.

As a result, except for direct damages resulting from gross negligence or intentional misconduct by Richbond, the latter declines all the responsibility:

  • The information on the site or any other links to other sites are provided "as it stands" without any warranty of any kind, implicit or explicit, particularly regarding their market value or suitability for a particular purpose.

The user of the website acknowledges that they use the information present on the website at their own risk. Therefore, Richbond cannot be held liable for any direct or indirect damage of any nature whatsoever resulting, in whole or in part, from the use of the information on the site.

Richbond may, at any time, modify or interrupt, temporarily or permanently, all or part of the website to carry out maintenance operations and/or make improvements and/or modifications to the website.

Article 8 - Applicable law

Both this website and the terms and conditions of its use are governed by Moroccan law, regardless of the place of use. In the event of any dispute, and after the failure of any attempt to seek an amicable solution, the Moroccan courts shall have sole jurisdiction to hear this dispute.