Business Areas

International Expansion

We take pride in our gradual expansion on the international scale. By choosing to work with us, you have the opportunity to collaborate with a global supplier. We are ready to take on new challenges and establish strong partnerships worldwide. We hope these points highlight the reasons why you should choose our industrial group. We are committed to working closely with major retailers worldwide, firmly believing in creating value for all our customers.

Expertise and Quality

With over 50 years of industry experience, our industrial group possesses in-depth expertise in manufacturing mattresses, furniture, fabrics, and furnishings. Our team of seasoned professionals is dedicated to providing you with tailor-made solutions to meet your specific needs. Whether it's our mattresses, indoor and outdoor furniture, fabrics, or furnishings, we are committed to offering you durable, comfortable, and aesthetically appealing products. You can rely on our craftsmanship to create high-quality products that meet your expectations.

Standards and Safety

We understand the importance of safety in all aspects of our production. Our products adhere to the strictest international standards, providing you with peace of mind. Every item we manufacture undergoes rigorous checks to ensure safe and reliable use.

Efficient Supply Chain

We recognize that logistic efficiency is essential for customer satisfaction. Thanks to our robust infrastructure and extensive transportation network, we can assure you of fast and reliable delivery of our products, wherever you are. Ideally located at the gateway to Europe, we can deliver our products within just a few days. Our logistics team works diligently to ensure your orders arrive on time and in perfect condition.

Our Designers

Our creators are passionate minds dedicated to exploring interior design, product design, and architecture. Their carefully crafted creations reflect their passion for aesthetics and their desire to address multiple aspects of daily life. They bring different perspectives to design, combining innovation and functionality to create unique experiences. Their work is a source of inspiration that enriches our world and transforms the way we live.

Our certificates

Private Label

RICHBOND offers a comprehensive range of services, from product design to production, storage, delivery, and marketing support. The RICHBOND product development team is ready to design mattresses, sofas, pillows, duvets, and bed linens bearing your brand or a selection of brands. If your existing product line needs expansion, our product development team can collaborate with you to create the best additions that serve your business well, covering all price points, from products offering excellent value for money to premium high-quality products.

Interested in creating your own brand? Feel free to contact us to develop your next winning product with us!

Contract / Pro

RICHBOND HOSPITALITY & CONTRACT is the subsidiary of the RICHBOND Group specialized in hotel fittings.

RH&C is the subsidiary specialized in hotel fittings of the RICHBOND group, industrial leader since 1950.

With 3000 employees and more than 10 industrial sites throughout Morocco, the RICHBOND group is today a privileged partner in hotel fittings in Morocco and internationally.

We propose to our customers the arrangement of room and common places, a vast range of bedding, bed linen, bath, decorative and table linen to satisfy the various requirements. We also offer furniture for unique atmospheres and absolute to premium high-quality products.

Interested in creating your own brand? Feel free to contact us to develop your next winning product with us!


Within our industrial factory, we have adopted a strategic approach to outsourcing to optimize our manufacturing processes and elevate the quality of our products. Specializing in the production of mattresses, bed linens, lounge chairs, and spinning, our factory has become a model of efficiency and excellence.

Outsourcing plays a central role in our operational structure, allowing us to leverage the specialized expertise of external partners.

These strategic initiatives serve to strengthen our position as a center of innovation and reliability in the manufacturing sector. By integrating the specialized skills of external collaborators, we not only meet but exceed the expectations of our customers, thereby consolidating our reputation as a leader in the production of mattresses, bed linens, lounge chairs, and more.

Retail / Stores

The Richbond Group's Retail network comprises three brands: Sleep Expert, Simmons Flagship, and Hestia Sofa.

Sleep Expert is the only national multi-brand network with 35 stores throughout Morocco. Since 2008, we have been distributing the Richbond and Simmons brands. It is a dynamic brand that has adapted to market demands by initially offering sofas for Moroccan living rooms, then mattresses, and now a complete Sleep solution: mattresses, pillows, bedroom sets, linens, and duvets. Our expertise and know-how are focused on the quality of our advice. We prioritize finding the best Sleep solution tailored to each individual. Our locations include major city centers and shopping malls.

Simmons Flagship stores are located in the heart of the most luxurious neighborhoods in Casablanca and Rabat. These two showrooms allow the brand to showcase the full quality of its products (mattresses, pillows, linens) and the associated in-store service.

Lastly, the latest addition to the Richbond Group is the Hestia Sofa brand. With two stores in Casablanca and Marrakech, Hestia Sofa offers a 100% connected customer experience. Its products embody modernity with modular living rooms, sofas, and Scandinavian-inspired dining sets.

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